Do we have to stick to the fold rule?

STICK TO THE FOLD LINE is something that continues to torture designers even after the invention of huge monitor and resolution sizes. And we are forced to follow this rule in every project we design.

To beat my boredom, I started digging the internet to find out some interesting articles regarding FOLD. Jacob Nielsen so called "The guru of web page usability" from The New York Times explains about scrolling and attention. Click here to read this article.